Learn more

1. Install Easy Merch Research Pro

Search Google for Easy Merch Research , then click Add to Chrome.

2. Activate Easy Merch Research Pro

After installing the tool, click the extension's icon and go to the Account section.

Enter your license key and click the Activate This Profile button.

3. Easy Merch Research Insights

Easy Merch Research provides detailed product data directly while browsing Amazon.

• Product data: BSRs, dates, ASINs, bullet points, and more.

Some Features

• Sort products by Best Sellers, Date, Price, Ads, Reviews, and more.
• Export products as CSV or JSON.
• Save products to custom categories.
• Copy ASINs with one click.
• Jump directly to any Amazon search page, such as page 50, 100, 300, and more.

Advanced & Filtered Insights

You can filter search results and view different types of product data, making it easier to analyze a niche quickly and identify opportunities and gaps in the market.

To open this window, click the up arrows above the Best Sellers button.

4. Loading and Analyzing Multiple Pages at Once

Click the Load More button.

For example, let's say you want to scan Amazon search pages 12 through 20. Select the desired page range and click Load.

You can also set your filters before clicking the Load button.

Note: All products you scan with the tool remain stored inside the tool. It's like having your own personal product database.

For example, scanned products can be stored in "Other_US-Products".

To view your stored products, go to the Designs page.

You can also save favorite products to custom categories. For example, you could create a "Christmas" category.

1. Choose the product and click the Save button.
2. Create a new category called "Christmas".
3. Click the Christmas category to add the product. When the product is successfully added, you will see Christmas (1), indicating that one product has been saved.

5. Easy Merch Research "Designs" Page

As explained above, scanned products are automatically stored in databases such as "Other_US-Products". Products can also be saved to custom categories such as "Christmas".

Open the Designs Page

1. Click the extension's icon.
2. Go to Designs.
3. Click the Designs button.

Loading Products from "Other_US-Products"

Click the icon in the left sidebar. A popup will appear.

Go to the Other Products section, select US-Products, then click Confirm.

Loading Products from a Custom Category

Click the extension's icon and go to Designs.

Click the folder icon in the left sidebar. A popup will appear.

Hover over "Christmas (1)", click the download icon, then click Confirm.

Find Winning Amazon POD Niches

This tool is important for POD sellers because it turns Amazon search results into a research system. Instead of searching broadly and manually opening hundreds of listings, a seller can use the filters to narrow the market, remove noise, identify patterns, and discover smaller niches with less competition.

Here’s how each part can be useful in practice.

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Why This Tool Matters for POD Sellers

Finding a design idea is easy.

Finding a design idea that has buyers + demand + manageable competition is much harder.

For example, searching Amazon for:

father shirt

can return thousands of products covering everything from Father's Day to funny dad shirts, political designs, sports, occupations, gifts, and generic products.

The problem isn't finding products.

The problem is finding the right products to study.

That's where the filters become powerful.

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1. Start with a Broad Keyword → Discover Smaller Niches

Imagine you search:

father

Instead of looking at every result, you can use the Include Keywords field to progressively narrow the market.

For example:

Search 1

Keyword:

father

You might discover patterns such as:

• dad
• daddy
• grandpa
• papa
• stepdad
• new dad
• first time dad
• dad of girls
• dad of boys
• fishing dad
• golf dad

Now you can investigate each of these as a potential micro-niche.

Search 2

Keyword:

father

Include:

fishing

Now you're essentially asking:

"Show me products related to fathers AND fishing."

You may discover a much more specific audience:

Fishing Dad

Instead of competing in the enormous "Father" niche.

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2. Include Keywords = Find Hidden Sub-Niches

This is probably one of the most valuable features for POD research.

Suppose you search:

nurse

Then use Include Keywords:

mom

You're no longer researching nurses in general.

You're researching:

Nurse Moms

Then try:

dad

→ Nurse Dads

Try:

grandma

→ Nurse Grandmas

Try:

dog

→ Nurses + Dogs

Try:

coffee

→ Nurse + Coffee

A single broad keyword can therefore become dozens of research paths.

Example

Main keyword:

teacher

Possible combinations:

Include	Micro-niche
mom	Teacher Mom
dad	Teacher Dad
coffee	Teacher + Coffee
dog	Teacher + Dog
kindergarten	Kindergarten Teacher
math	Math Teacher
science	Science Teacher
special	Special Education Teacher
retired	Retired Teacher

Instead of asking:

"What shirt should I make?"

you're asking:

"Which specific audience is already buying?"

That's a much stronger research question.

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3. Exclude Keywords = Remove the Noise

The Exclude Keywords field is equally important.

Imagine you're researching:

teacher

But the results are dominated by:

• Christmas
• Halloween
• graduation
• political designs
• kids
• mugs
• unrelated products

You can exclude terms such as:

christmas, halloween, political, kids

Now your research becomes much cleaner.

Another example

You want to research evergreen nurse niches, rather than seasonal Mother's Day products.

Search:

nurse

Exclude:

mother, mother's, christmas, halloween, valentines

Now you're looking at a different segment of the market.

This is extremely useful because large niches often contain multiple markets mixed together.

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4. Combine Include + Exclude to Create a Research "Lens"

This is where the tool becomes much more powerful.

Imagine:

Keyword

dad

Include

fishing

Exclude

christmas, birthday

Now you're specifically investigating:

Evergreen Fishing Dad products

You can then inspect the results and ask:

• What phrases appear repeatedly?
• What visual concepts are common?
• Are buyers responding to funny designs?
• Are there subgroups?
• Are there underserved angles?

You aren't simply searching Amazon.

You're segmenting the market.

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5. Newest Arrivals Can Help You Detect Emerging Niches

The Newest sorting option is particularly useful for sellers who don't want to rely exclusively on old bestsellers.

Suppose you search:

gardening

and sort by newest products.

You might notice a cluster of newer listings around:

gardening grandma

or

plant mom

or another emerging angle.

That doesn't automatically mean the niche is profitable.

But it gives you an important research signal:

What are sellers currently creating products around?

This can help you identify themes before they become completely saturated.

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6. Price Filters Help You Avoid Looking at the Wrong Market

Imagine you're researching a niche and most results are priced very differently.

With the price range you can focus your research on the segment you're actually interested in.

For example:

Min: $18

Max: $25

Now you're concentrating on listings within a particular price range instead of mixing inexpensive and premium products together.

For POD sellers, this helps answer:

"What price range are products in this niche actually being offered at?"

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7. Ratings Help You Find Potential Gaps

Ratings are especially useful when combined with keyword research.

Imagine you find a page dominated by products with:

• 500 reviews
• 1,000 reviews
• 5,000 reviews

That's a very different competitive environment from a page where many products have:

• 0 reviews
• 3 reviews
• 12 reviews
• 25 reviews

For example, you search:

golf dad

and discover several relatively new listings with low review counts.

That doesn't prove they're selling well.

But it can indicate:

The niche is active and relatively new listings are appearing.

That's worth investigating further.

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8. Sort by Offers = Another Way to Study Competition

The Sort by Offers option can help you understand how many competing products are associated with particular results.

This becomes useful when comparing niches.

For example:

Niche A

Funny Dad

Huge number of competing products.

Niche B

Golf Dad

Much narrower.

Niche C

Retired Golf Dad

Even narrower.

You can progressively drill down:

Dad → Golf Dad → Retired Golf Dad

This is the basic process of micro-niche discovery.

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9. Market + Product Type Prevents Bad Research

The tool also lets you choose:

Market:

US

Product:

T-Shirts

This matters because Amazon markets behave differently.

A keyword that works in the US may not have the same demand in the UK or Germany.

And a niche that looks interesting on T-shirts may behave differently on another product type.

So instead of researching:

"Does this keyword exist?"

you can research:

"Does this keyword have meaningful activity in this specific market and product category?"

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10. The Real Power Is Combining the Filters

Individually, each filter is useful.

Together, they become much more powerful.

For example:

Goal

Find a potentially interesting Father's Day-related micro-niche.

Start with:

Search: dad

Then:

Include: golf

Then:

Exclude: christmas, political

Then:

Sort: Newest

Then examine:

• product titles
• brands
• recurring phrases
• review counts
• prices
• design concepts

You may discover that golf dad itself contains more opportunities:

Golf Dad + Grandpa
Golf Dad + Retirement
Golf Dad + Funny
Golf Dad + Girls
Golf Dad + Boys
Golf Dad + First Father's Day

Now one keyword has turned into an entire niche tree.

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11. This Is Especially Valuable for Tier 10 Sellers

For a new or lower-tier Merch seller, attacking enormous keywords like:

funny shirt or  dad shirt

is usually a poor research strategy.

You're competing against an enormous number of existing designs.

A better approach is:

Broad niche → audience → identity → micro-niche

For example:

Dad
↓
Golf Dad
↓
Golf Dad + Daughter
↓
Golf Dad + Daughter + Funny
↓
Specific design concept

The smaller audience may be exactly what makes the opportunity interesting.

You're not trying to sell to everyone.

You're trying to find a group of people who strongly identify with the design.

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12. It Can Turn One Keyword Into 10+ Research Opportunities

Let's take:

teacher

You could systematically test:

1. Teacher Mom
2. Teacher Dad
3. Teacher Grandma
4. Kindergarten Teacher
5. Math Teacher
6. Science Teacher
7. Teacher + Coffee
8. Teacher + Dog
9. Retired Teacher
10. New Teacher

Then take the strongest ones and go one level deeper.

For example:

Teacher + Dog

could lead to:

• Dog Mom Teacher
• Dog Dad Teacher
• Kindergarten Teacher + Dog
• Special Education Teacher + Dog
• Funny Teacher + Dog

That's how you move from keyword research to niche discovery.

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The Biggest Benefit

The most important thing about this tool isn't that it makes Amazon searches faster.

It's that it changes how you think about POD research.

Instead of:

"What design should I upload?"

you start thinking:

"Which specific audience is active, what are they buying, what patterns are appearing, and where can I create something differentiated?"

That is a much more repeatable process.

A simple workflow

1. Start broad: dad

2. Add an Include keyword: golf

3. Remove unwanted segments: Exclude: christmas, political↓

4. Sort by Newest: Look for recent patterns.

5. Study ratings/offers: Evaluate the competitive landscape.

6. Identify repeated concepts: Find phrases and audience characteristics.

7. Go one level deeper : golf dad → golf dad daughter

8. Research the micro-niche

Now you're no longer competing for the entire "Dad" market.

You're researching a specific buyer identity.

That's the real value of the tool: it gives POD sellers a structured way to go from broad keywords to specific, researchable micro-niches instead of blindly scrolling through Amazon results.