You don't always need 100 keywords to find new Merch opportunities.
Sometimes, one broad keyword is enough.
In this example, we're going to start with just one keyword:
🌱 Gardening
Then we'll use Newest Arrivals + Include Keywords + Exclude Keywords in Easy Merch Research™ Pro to drill down and uncover 10 different micro-niches.
The goal isn't to copy any existing design.
The goal is to use Amazon's search results to discover specific audiences and topics that are actively being targeted by newer products.
Let's do it.
Step 1 — Start Broad
Open Easy Merch Research™ Pro and enter:
Search term: gardening
Don't add any include or exclude keywords yet.
Set:
Sort By → Newest Arrivals
And select:
Recent → Last 90 Days
Now you're looking at relatively recent products rather than relying only on old bestsellers.
Start scanning the results.
Don't look for a design to copy.
Instead, look for words and themes that repeatedly appear in the newer listings.
For example, you might notice terms such as:
vegetable, tomato, flower, plant, greenhouse, gardener, herbs, succulent, bee, chicken
These aren't your final niches yet.
They're your research clues.
Step 2 — Pick the First Repeated Keyword
Let's say you notice:
tomato
appearing repeatedly.
Now enter:
Keywords to include: tomato
Keep:
Search term: gardening
and:
Sort By: Newest Arrivals
Run the search again.
You've now changed your research from:
Gardening
to:
Gardening + Tomato
Look through the new results.
You may discover different audiences and concepts around tomatoes.
For example:
Tomato Growers
That's your first potential micro-niche.
Micro-Niche #1: Tomato Growers
But don't stop there.
Look at the results again.
What other words keep appearing?
Step 3 — Drill Down Again
Suppose you notice:
vegetable
appearing frequently.
Change your Include Keywords to:
vegetable
Now you're investigating:
Gardening + Vegetable
You may find products aimed at:
Vegetable Gardeners
Micro-Niche #2: Vegetable Gardeners
Keep looking.
Maybe another recurring term is:
herbs
Try:
Include: herbs
Now you're investigating:
Gardening + Herbs
Potential audience:
Micro-Niche #3: Herb Gardeners
You're already three niches deep — and you've only started with one keyword.
Step 4 — Use Exclude Keywords to Reveal Something Else
Now let's use the other side of the tool.
Go back to:
Search: gardening
Try excluding:
vegetable, tomato, herbs
Why?
Because these popular terms may dominate your results.
By removing them temporarily, you can see what other concepts exist inside the broader gardening market.
This is an important research trick:
Excluding a popular sub-niche can expose smaller sub-niches hiding behind it.
Now scan the newest results again.
You might discover:
flowers
Micro-Niche #4: Flower Gardeners
Step 5 — Follow the Audience
Now don't think only about objects.
Think about people.
You might see:
gardener
plant lover
greenhouse owner
garden enthusiast
master gardener
These describe different audiences.
For example, search:
Include: greenhouse
Now investigate:
Micro-Niche #5: Greenhouse Gardeners
This is much more specific than simply targeting "gardening."
And specificity is exactly what we're trying to discover.
Step 6 — Look for Related Hobbies
Continue scanning your newer results.
Suppose you notice:
succulent
appearing repeatedly.
Run:
Include: succulent
Now investigate:
Micro-Niche #6: Succulent Lovers
Again, don't copy the designs you see.
Look at the market and audience.
Ask:
Why are people buying products around this topic?
That question will lead you toward original design concepts.
Step 7 — Look Beyond Plants
Here's another useful trick.
A niche doesn't have to be directly about the main subject.
Gardening can overlap with other interests.
You might discover:
bees
Search:
Include: bee
Now you may find products targeting:
Micro-Niche #7: Gardeners & Bee Lovers
This is a cross-niche opportunity.
You're combining two interests:
Gardening + Bees
Cross-niches can be particularly interesting because they target a more specific audience.
Step 8 — Explore Related Audiences
Continue with the same process.
You might discover:
chicken
Search:
Include: chicken
Now you're exploring:
Micro-Niche #8: Gardeners Who Keep Chickens
Again, the important discovery isn't necessarily the exact design.
It's the intersection between two audiences.
Gardening + Chickens
is more specific than gardening alone.
Step 9 — Use Exclusions Again
Now let's go back to the broad search.
Search:
gardening
Exclude:
tomato, vegetable, flower, herbs, succulent
You're effectively telling the tool:
Show me gardening products, but remove several of the obvious sub-niches I've already investigated.
Now the results become a new discovery pool.
Look at the newest products again.
Maybe you notice:
plant mom
Micro-Niche #9: Plant Moms
That's another audience angle hiding inside the broad keyword.
Step 10 — Find the Tenth
Repeat the process.
Search the broader niche.
Exclude the sub-niches you've already explored.
Then inspect Newest Arrivals for recurring terms.
Suppose you discover:
green thumb
or another recurring audience phrase.
Investigate it.
Micro-Niche #10: Green Thumb / Gardening Enthusiasts
And just like that:
One Keyword → 10 Research Directions
Starting with:
Gardening
You could potentially uncover:
| # | Micro-Niche |
|---|---|
| 1 | Tomato Growers |
| 2 | Vegetable Gardeners |
| 3 | Herb Gardeners |
| 4 | Flower Gardeners |
| 5 | Greenhouse Gardeners |
| 6 | Succulent Lovers |
| 7 | Gardeners & Bee Lovers |
| 8 | Gardeners Who Keep Chickens |
| 9 | Plant Moms |
| 10 | Green Thumb / Gardening Enthusiasts |
These are research directions, not guaranteed profitable niches.
The next step is validation.
Step 11 — Validate Each Micro-Niche
Finding a micro-niche is only the beginning.
For each one, run another search and compare:
Newest Arrivals
Are sellers still creating new products around it?
Best Sellers
Are there established products showing strong demand?
Most Reviewed
Are buyers actually engaging with products in this niche?
Ratings
Are there products with meaningful customer feedback?
Product Types
Does the niche appear on T-shirts, hoodies, mugs, tumblers, or other products?
You're looking for multiple signals.
For example:
New products + established products + reviews
is much more interesting than simply finding one random new listing.
The Real Power of Include + Exclude
Most people think these filters are simply for cleaning up search results.
They're much more useful than that.
You can use them as a niche discovery engine.
Include Keywords
Use them to:
Zoom in → isolate an audience → investigate a sub-niche
Exclude Keywords
Use them to:
Remove dominant topics → reduce noise → reveal what else exists
And when you combine them with:
Newest Arrivals
you can focus your research on what sellers are creating now, rather than looking exclusively at established products.
Try This With Any Broad Keyword
You can repeat this exact process with almost any broad niche.
Start with:
dogs
Find recurring terms.
Then investigate:
dog mom → dog dad → specific breeds → rescue → groomer → specific hobbies
Or:
coffee
Then:
barista → espresso → coffee lover → specific jobs → specific audiences
Or:
teacher
Then:
math → science → elementary → special education → specific subjects → specific audiences
The process stays the same:
Start Broad
Sort by Newest Arrivals
Find Repeated Keywords
Include a Keyword
Explore the Sub-Niche
Exclude What You've Already Investigated
Discover What's Left
Validate the Best Opportunities
Don't Try to Find the Perfect Niche in One Search
That's the biggest lesson.
Your first search doesn't need to give you the answer.
It needs to give you your next search.
Start with one broad keyword.
Let Amazon's newer products show you what sellers are targeting.
Then use Include to drill down.
Use Exclude to remove what you've already explored.
Repeat.
Before long, one broad keyword can turn into dozens of highly specific research directions.
And that's exactly what Easy Merch Research™ Pro is designed to help you do:
Search → Filter → Discover → Validate.
Don't search for one perfect niche.
Build a map of the entire niche — then find where the opportunities are.
Use Easy Merch Research™ Pro — search less, filter smarter, discover more.