✅ 1. Low Competition Means Easier Ranking
When you upload a shirt, your goal is to get it seen and purchased. If you're competing with bestsellers that have hundreds or thousands of reviews, your chances are slim.
🔹 Example:
Let’s say you want to design a shirt for the keyword:
“Funny Cat Dad Shirt”
- Top 5 results all have 1,000+ reviews, high BSR, and are from big brands.
- It's extremely hard to rank here without ads or existing momentum.
Now consider:
“Retro Cat Dad Shirt”
- Only 1–2 shirts show up.
- None have more than 10 reviews.
- Some listings have no reviews at all.
✅ This is your opportunity. You can upload a better design and easily become one of the top results, especially if your SEO (title, bullets, tags) is strong.
✅ 2. You Can Fill a Market Gap
Sometimes, a niche has shirts—but they’re ugly, low-effort, or poorly targeted. If they also have no reviews, that likely means they don’t sell well. But it doesn't mean the niche is bad—it may just mean the design execution is weak.
🔹 Example:
Keyword:
“Introverted Gamer Shirt”
You search and find:
- A few listings exist.
- All of them have 1-star reviews or no reviews.
- Designs are cluttered, pixelated, or unreadable.
✅ This means there's demand but no good product yet. You can create a clean, high-quality design and fill that gap. If your design is more appealing, you’ll likely win the customer.
✅ 3. Customers Aren’t Locked into a Bestseller
If a product has hundreds of 5-star reviews, most customers trust and buy that one. If no product in the niche has reviews, then every shirt has an equal chance to win the sale based on visual appeal alone.
🔹 Example:
Keyword:
“Axolotl Nurse Shirt”
You see:
- Only 3 results.
- No reviews on any shirt.
- Some shirts use clipart and poor layout.
✅ This is perfect. If a nurse wants an axolotl-themed gift, they'll likely pick your shirt if it looks clean, creative, and funny. Reviews aren't stopping them, because no one has them yet.
✅ 4. Higher Chance of Making Early Sales and Ranking
Amazon rewards early conversions. If your product gets sales in a low-competition space, you can rank fast and start snowballing organically.
🔹 Example:
Let’s say you upload a shirt for the phrase:
“Hiking with Ferrets”
You notice:
- Almost no one is targeting this.
- One result has a shirt with 1 review and poor design.
You create a fun shirt:
A cartoon of a hiker with 2 ferrets in backpacks.
You make 2–3 sales from people searching that term. Amazon boosts your visibility. Now you're #1 for that keyword.
✅ That wouldn't happen in a saturated niche with 500 review shirts.
🎯 Key Indicators to Look For
| Metric | What You Want |
|---|---|
| Review Count | 0–5 (low or none) |
| Number of Listings | Fewer than 10 results |
| Design Quality | Poor or inconsistent |
| BSR (Best Seller Rank) | Between 10k – 300k shows some demand |
| Niche Trend | Not overly popular, but active (e.g., quirky hobbies, subcultures) |
🧠 Strategy Summary (What You Should Do)
- Search a niche keyword on Amazon (e.g., “Proud Beekeeper Mom Shirt”).
- Analyze top 10 results:
- How many reviews?
- What’s the quality of the design?
- How many total listings show up?
- If most listings:
- Have low or no reviews,
- Are poorly designed, and
- The niche makes sense (real people might search for it)
🧰 Tools to Speed This Up
To automate this process, you can use tools like:
- Easy Merch Research (our extension)
- DS Amazon Quick View
- Merch Informer
- Productor for Merch by Amazon
- Helium 10 (for keyword trends)
With filters like:
- Review count = 0–10
- BSR = 10k–300k
- Keyword volume > 100/month
How can you find those niches?
- Choose the niche, the market , sorting ..etc
Then go to rating range Set a minimum and maximum rating (0–5), then click open. - Examples:
- 0-0: No reviews or ratings.
- 0-1: Ratings up to 1.5.
- 1-1: Ratings between 1 and 1.5.
