How to Find Evergreen Niches on Merch by Amazon and Maximize Profit

January 18, 2025


Finding and profiting from evergreen niches on Merch by Amazon (MBA) requires a data-driven approach and strategic execution. Here’s a step-by-step guide to identifying highly profitable, low-competition evergreen niches and turning them into best-selling designs.

1. Understanding Evergreen Niches

Evergreen niches are those that sell consistently throughout the year. Unlike trending topics that fade, these niches maintain demand over time. Some examples:

  • Hobbies & Interests: Fishing, hiking, gardening, yoga
  • Professions: Nurses, truckers, teachers, engineers
  • Family & Relationships: Mom, dad, grandparents, siblings
  • Animals & Pets: Dog breeds, cat lovers, horse riding
  • Sports & Fitness: Running, weightlifting, cycling
  • Lifestyle & Humor: Introverts, coffee lovers, sarcastic quotes
  • Patriotic & Cultural: American pride, German heritage, military themes

2. Data Collection: Finding Profitable Niches

A. Using Amazon Itself (Manual Research)

  1. Search for "Funny [Niche] T-Shirt"

    • Example: "Funny Fishing T-Shirt" or "Yoga T-Shirt"
    • Check Best Sellers Rank (BSR) in the Clothing category.
    • BSR below 200,000 indicates good sales.
    • Products with multiple designs selling well indicate a strong niche.

  2. Check Reviews & Ratings

    • High number of reviews = consistent sales.
    • Look for pain points (e.g., “I wish this had a different color”).

  3. Analyze Price Points

    • Best-selling shirts are often priced between $19.99 - $24.99.
    • Avoid pricing below $15.99 (low profit margins).

B. Using Research Tools (Automated Data Extraction)

Use research tools to speed up data collection and get deeper insights:

  • Amazon BSR Tools: Merch Informer, Merch Titans, Merch Ninja
  • Keyword Research: Helium 10, AMZ Suggestion Expander
  • Competition Analysis: DS Amazon Quick View, Keepa

✅ Metrics to track:

  • Average BSR of top 10 products (aim for < 200,000)
  • Number of competitors (aim for < 200 designs)
  • Number of products with sales (at least 3 out of 10 should have a BSR)

3. Validating Niche Profitability

Once you find potential niches, validate them before investing time in designs.

A. Google Trends

Check search volume trends to see if the niche has steady interest.

  • A flat or rising trend = good niche
  • A sharp decline = avoid it

B. Social Media & Forums

Check Facebook groups, Reddit, Pinterest to see engagement in the niche.

  • Example: Search "Fishing Humor" on Pinterest for inspiration.

C. Keyword Research for Amazon SEO

Find high-demand, low-competition keywords for your listing.

  • Use Helium 10 to check search volume
  • Check Amazon Autocomplete suggestions

4. Creating Best-Selling T-Shirts

Once you validate a niche, focus on design and optimization to dominate the market.

A. Design Strategies

  1. Simple, Bold Text-Based Designs

    • Funny or emotional phrases
    • Clear, readable fonts (Sans-serif, Bold, Handwritten)

  2. Unique & Niche-Specific Illustrations

    • Avoid generic designs—add humor or clever elements
    • Use vector graphics for high quality

  3. Color Contrast for Readability

    • Dark text on light shirts & vice versa
    • Best-selling colors: Black, Navy, Heather Grey, Dark Heather

  4. Mockups & A/B Testing

    • Use Placeit.net for professional mockups
    • Test different color variations

B. SEO Optimization for Listings

Title Structure:
✅ Primary Keyword + Funny/Unique Hook + Niche
Example:
🚀 "Funny Fishing T-Shirt - Reel Cool Dad Fishing Gift for Men"

Bullet Points:

  • Use long-tail keywords naturally
  • Highlight benefits: "Perfect gift for anglers, dad, and grandpa!"

Description:

  • Explain the design concept
  • Include synonyms and related keywords

5. Scaling & Maximizing Profits

A. Dominate the Niche

  1. Create multiple designs within the same niche.
  2. Expand into sub-niches (e.g., "Fishing + Grandpa" or "Fishing + Retirement").
  3. Bundle matching designs (e.g., T-shirt + Hoodie + PopSocket).

B. Pricing Strategy

  1. Start at $19.99 - $21.99 for competitive pricing.
  2. Increase price to $24.99 - $29.99 once sales pick up.
  3. Offer seasonal discounts during Q4.

C. Run Amazon Ads (PPC) for Best Sellers

  1. Start with Automatic Ads to gather data.
  2. Optimize with Manual Ads for high-converting keywords.
  3. Set daily budget: $5 - $10 per niche.

6. Automation & Outsourcing

Once your niche is profitable, scale your business with:

  • VA Designers (Hire on Fiverr, Upwork)
  • Automation Tools (Merch Informer, PrettyMerch)
  • POD Integration (Expand to Etsy, Redbubble, Teespring)

Final Strategy: Maximize Profit

✅ 1. Find a proven evergreen niche with strong BSR and low competition.
✅ 2. Validate it with Google Trends, keyword research, and social media.
✅ 3. Create high-quality, unique designs that stand out.
✅ 4. Optimize listings for Amazon SEO.
✅ 5. Dominate the niche by expanding sub-niches.
✅ 6. Use Amazon Ads and test pricing strategies.
✅ 7. Scale with automation and expand to multiple POD platforms.